Ned Barrett
Digital Media & AdvertisingNed Barrett is a digital marketing executive and the President of Grey Matter Direct, a full-service marketing agency in Philadelphia.
In his corporate career, Ned ran a variety of direct response businesses including the Lenox China and Crystal direct business and Mattel Toys e-business division, which offers beloved toy brands like Hot Wheels and Matchbox cars. Other key members of the Grey Matter management team also came from similar backgrounds where a best practices approach to direct to consumer marketing was the guiding principle.
Ned and his team have leveraged this experience towards both launching companies successfully into the direct-to-consumer marketing arena for the first time and also helping existing D2C marketers improve their sophistication and results.
Clients like Velcro, Wolters Kluwer, XQ Toys, and many others leverage a variety of Grey Matter’s and applications to increase the sophistication and success of direct-to-consumer marketing initiatives.
Grey Matter’s core offerings include:
Full-Service Marketing Consulting
Search Engine Optimization
Detailed Analysis and True ROI Measurement
Marketing Database Construction and Management
Advanced e-mail marketing
Grey Matter’s approach is to become a true and indispensable partner to its clients. The quality of the work and the success of its clients speaks for itself.
Specialties:Strategic Planning
e-mail Marketing
Social Media
Search Engine Marketing
Database Marketing
e-Book Publishing