BREAKING IN…Spotlight on Advertising

At this year’s Breaking In Spotlight on Advertising, you’ll learn how new technology and the social trends it inspires have reshaped how even the most famous advertising agencies, and the world’s best known consumer brands, have had to re-think and re-engineer their businesses.

In addition to the role Traditional Advertising continues to play in Traditional Media, you’ll also hear how digital advertising and dozens of powerful new ways to reach consumers have created a wave of unprecedented new opportunities for entrepreneurs as well as global conglomerates. Our experts, some them not much older than you, will explain how the business works…the difference between the agency and corporate sides of the business, sales, creative, account management, interactive media and direct marketing.

By the end of this year’s Breaking In Spotlight on Advertising, you’ll have an expert’s understanding of the current state of the industry, the key challenges and opportunities its leaders are facing, and most important, of all, the personal insights of working professionals about choosing, preparing for, and ultimately, “breaking into” your own career in advertising.

Topics to be covered:

  • What is advertising in the digital age?
  • Is a career in advertising right for you?
  • What are the key career paths to choose from?
  • Which parts of advertising offer the best rewards?
  • What skills will you need to succeed in each of them?
  • What type of education and practical experiences will give you the best chance of success?
  • What kind of life and lifestyle can you expect?


Students who are interested in this year’s Breaking In Spotlight on Advertising may also be interested in attending our Breaking In Media & Entertainment Overview. Click Here to learn more.