Joel Ehrlich

Marketing and Brand Management

Joel Ehrlich is a “big picture, big results, street marketer” sales and marketing executive with more than 35 years of experience building brands and driving revenue for media, entertainment, and sports companies. He currently owns and oversees The Harmony Group LLC, which provides consulting in sales, branding,marketing, social media, and team building. Joel’s former successes include senior positions at Warner Bros./DC Comics, Marvel Entertainment, the International Fight League, Cahners Publishing and Health Learning Systems.

Throughout his career, Joel has developed innovative ideas and direction for a myriad of iconic brands, including Spider-Man, Batman, Superman, NASCAR, McDonalds, Microsoft,NFL, International Fight League, media entities such as Modern Bride, American Baby and a host of trade publications. At Health Learning Systems, he led a team that created unique marketing programs using the “Pyramid of Influence approach” for such companies as J&J, SKF, Kraft, Mead Johnson and Ortho. He currently is a Professor of Marketing at The Fashion Institute of Technology in NYC.

Joel and wife Phyllis frequently give seminars called BRANDU, enlightening high school and college students on how to brand themselves in the current nano second media world.